ALPHAICON AUTUMN WINTER 2025 COLLECTION

AUTUMN WINTER 2025

“ATOMIC HOLIDAYS”

This season's theme is "ATOMIC HOLIDAYS."
The collection draws inspiration from the graphics, interiors, and color palettes of the 1950s and 60s, the golden age of the Space Age.

In an era when space development symbolized hope for the future, technological innovation brought dreams and vibrancy to life, and science intersected with leisure. We have reinterpreted the exhilaration of that time from ALPHAICON's unique perspective.

The color palette features vivid tones such as pop reds, blues, pinks, and yellows reminiscent of retro ski styles, mixed with subdued tones like greige, ice blue, and dark navy.
Combined with the unique coloration and texture of functional materials, the colors are characteristic, as if they've jumped out of a poster from that era.

The functionality for outdoor use remains robust, with high-performance materials continuously adopted this season, as well as glow-in-the-dark elements and highly visible reflective logos.
Designed to cope with winter cold, snow, and wind while allowing for light movement, it firmly supports the active movements of your beloved dog.

SNOW DOG GUARD, W.FULL DOG GUARD, and AIR LINER appear in color blocks reminiscent of vintage ski jackets.
Regular base layers made from different materials are also available in the same colors, combining functionality with a retro-futuristic layered style.

This season, the O-PAJAMA has been updated to a jacquard material that boasts delicate pattern expression.
The Japan-made fabric, knitted in Wakayama, offers a gentle feel against the skin and flexible stretch for stress-free comfort.

The reversible DOG GUARD AIR, symbolizing this season, features atomic patterns and solid colors on both sides, allowing you to completely change the impression depending on the environment and your mood.

The shooting locations were selected to be ski resorts and retro lodging facilities.
The retro graphics, artificial structures, and the stylish appearance of beloved dogs create a mood of "future holidays" that transcends time.

"ATOMIC HOLIDAYS" born at the intersection of nostalgia and technology.
This winter, it will color your holiday time with your dog in a futuristic yet somewhat nostalgic way.

◾️Model List
・O-PAJAMA
・W.FULL DOG GUARD
・HOT DOG GUARD
・AIR LINER/AIR LINER POCKET
・DOG GUARD BASE
・SNOW DOG GUARD
・DOG GUARD AIR

PDF CATALOG >>

◾️Product Overview/Release Date

O-PAJAMA
Colors: COTTON CANDY / ALPINE BRONZE
Sizes: All 14 sizes S/SM/M/ML/L/1L/LL/3L/4L/XL/1XL/2XL/DXM/FPM
Release Date: August 26, 2025 (Tuesday)

W.FULL DOG GUARD
Colors: RETRO SKI / MIDNIGHT COCOA
Sizes: All 14 sizes S/SM/M/ML/L/1L/LL/3L/4L/XL/1XL/2XL/DXM/FPM
Release Date: September 9, 2025 (Tuesday)

HOT DOG GUARD
Colors: STRAWBERRY × FROST, MIDNIGHT×COCOA
Sizes: All 14 sizes S/SM/M/ML/L/1L/LL/3L/4L/XL/1XL/2XL/DXM/FPM
Release Date: September 23, 2025 (Tuesday)

AIR LINER/AIR LINER POCKET
Colors: RETRO SKI, VINTAGE WOOD
Sizes: All 13 sizes S/SM/M/ML/L/1L/LL/3L/4L/XL/1XL/DXM/FPM
Release Date: October 7, 2025 (Tuesday)

DOG GUARD BASE
Colors: SHEEP, VINTAGE RED, FROST (Direct store exclusive color)
Sizes: All 13 sizes S/SM/M/ML/L/1L/LL/3L/4L/XL/1XL/2XL/DXM/FPM
Release Date: October 7, 2025 (Tuesday)

SNOW DOG GUARD
Colors: RETRO SKI, MIDNIGHT COCOA, VINTAGE RED
Sizes: All 14 sizes S/SM/M/ML/L/1L/LL/3L/4L/XL/1XL/DXM/FPM
Release Date: October 21, 2025 (Tuesday)

DOG GUARD AIR
Colors: FEATHER×GALAH, COSMOS×MINT
Sizes: All 9 sizes S/SM/M/ML/L/1L/LL/DXM/FPM
Release Date: November 4, 2025 (Tuesday)

※Release dates are subject to change without notice.
※Release dates apply to our directly managed stores and official shop website.
※The official online store's release time is scheduled for 0:00 AM on the release date.
※We do not accept reservations or pre-orders on the online store.
※For more detailed information, please see the catalog.

◾️Directly Managed Stores

ALPHAICON SAPPORO STORE
2-26, Kita 2-jo Nishi 27-chome, Chuo-ku, Sapporo, 1F
TEL : 011-252-7568
Closed: Every Wednesday

ALPHAICON TOKYO
1-24-6 Jiyugaoka, Meguro-ku, Tokyo, 1F
TEL : 03-6804-5476
Closed: Every Wednesday

(Contact)
Icons Co., Ltd.
https://www.alphaicon.com
Mail: info@alphaicon.com
TEL: 050-1745-4380