ALPHAICON SPRING SUMMER 2025 COLLECTION

ALPHAICON 2025 Spring/Summer New Model Announced

"Retro and New"

Vintage fabrics and patterns, midcentury furniture and graphics, and a vibrant pale color palette.
The designs, with their slightly pop and gentle impression, are reminiscent of the modern, functional and rational designs of the mid-century era, and when combined with modern technology, which is ALPHAICON's specialty, they are reborn as new expressions.

Available in a wide range of colorful pale tones including yellow, pink, lime green, and blueberry, this season the collection features splash prints as an accent.
There will also be embroidered items with dog food and bone patterns designed with a pop art touch.

This season, RAIN DOG GUARD mainly offers light pale tones.
The contrast between the texture and functionality of the firm three-layer material is very interesting, creating a completely new impression.
Also noteworthy is the space-inspired visual, which looks as if it was taken on the surface of the moon.

Starting this season, the "ALPHAICON" logo patch used on the SUMMER COOLING TANKTOP and SUMMER COOLING NECK has been renewed to a luminous specification. It works well at night.
The retro pop graphics used on the SUMMER COOLING NECK are combined with high-performance materials to create a hybrid item that combines functionality to protect your dog from the harsh summer environment with decorativeness.

The splash pattern of FULL DOG ​​GUARD is inspired by the atmosphere of vintage paint and workwear, and by incorporating it into an original color palette, it has a style that is characteristic of the brand.
This season, the functional details of high-performance stretch, luminous patches and luminous reflective logo prints are still alive and well.

DOG GUARD COOL comes in an all-over embroidered pattern.
It features an original material with a bone pattern and randomly embroidered ALPHAICON logo, and is treated with mosquito repellent.
The all-over embroidery gives it a pop feel, but the single-colour embroidery makes it a basic item that blends in well with your dog and the environment.

A dry knit tee with a print based on mid-century graphic design.
The key point is the hand-drawn style with slightly unclear outlines.
This season we are using thermal fabric, which combined with the uneven texture gives it a rougher impression.
I'm really looking forward to seeing the print rub off with each wash and wear, giving the garment a more vintage feel.

The color names attached to the pop items are based on fruits and sweets, making them even more pop.
The location where the photo was taken is a mix of wall art and nature, resulting in a visual that strongly expresses the season's "Retro And New" theme.

Model List